UCT Radio 104.5fm in three words:
Diverse, Dynamic and Contemporary.
From the underground beats of hip hop, to the euphoric tones of house and the classic tunes of rock, and everything else in between, UCT Radio embodies what it truly means to be a music lover. The station captures a diverse audience of university students, staffers and even the wider Cape Town community.
The history of UCT Radio's Logos.
From our deejays and news readers to our marketers and web minions ,this student run radio station hones the skills of future broadcast personalities to technical masterminds. We are unique in our diversity.
In short, we are in tune with YOU! It doesn't matter where we come from, it is where we are headed.
UCT Radio is a student-run, campus-community station, catering not only to the students and staff of UCT but also secondary school pupils and the broader youth community of Cape Town. It is the biggest campus station in Cape Town and the only one licensed to broadcast to the Metropolitan area.
The areas covered by our broadcast footprint include the Northern Suburbs (Milnerton, Edgemead and Bellville), Cape Flats (Athlone, Mitchell’s Plain, Langa, Khayelitsha and Gugulethu) and the Southern Suburbs (Rondebosch, Newlands, Claremont and Kenilworth). Those outside of this range are now able to listen via a newly-introduced live streaming service. Our listen live enables our world wide audience to eavesdrop on the phenomena that is UCT Radio.
The combined listenership via radio is on average 19 000 listeners a week (RAMS).
UCT Radio actively engages with an audience best described as aspirational youth – youth with a strong desire to succeed in their careers, finances and personal lives but with enough of a social conscience to reinvest in their communities. Our target market of 14 – 26 year olds also includes pupils from high school, students from other tertiary institutions and young professionals, as well as other individuals who prefer our young, vibrant sound to conservative mainstream radio stations.
Programming at UCT Radio reflects the culture and diversity of campus life, following a cross-genre approach to music with a strict 50 percent minimum of South African music. Our support of emerging artists and talent has seen close partnerships formed with everyone from theatres and cultural centres, to record companies and bands. Specialist shows from 6pm until midnight are renowned for introducing new music to the local audience and showcase not only the best in youth culture but also feature musicians and deejays from the biggest clubs in the Mother City. This line up includes hip-hop, kwaito, trance, house, drum ‘n bass, reggae, rock and world music.
As an entity of the University of Cape Town, we play an integral role in the student social scene both on and off campus. Our offices are continually filled with students seeking a musical break as deejays or artists. As a result UCT Radio as a society is one of the most successful and popular student organisations at UCT. Our annual recruitment sees over 350 individuals applying to become a part of UCT Radio.
The aim behind our #IamUCTRadio initiative is to create a family type community, where everyone and anyone can feel as if they are a part of this station. We want you to get involved, whether it is by tuning in to your favourite shows, tweeting us your song requests or spending time with us at our events. We would not be a radio station without the support of our listeners and that is why we want YOU to get involved and be a part of our family. Broadcasting the soundtrack to your campus life.
Many well-known names in the media and entertainment industry in South Africa cut their teeth at UCT Radio including Mark Gillman (5fm), Randall Abrahams (Idols Judge), Suga (GHFM/MC at 46664 events), Bongani Njoli (E-TV) and Natalie Bekker (P4/Free Spirit/Top Billing). Some of the biggest musical chart-toppers in South Africa have received their first airplays at UCT Radio. These include Freshly Ground, Plush, Chiaroscuro, Serving Suggestion and Godessa.
Our role as a community radio station has seen major growth in the past year and we anticipate and will ensure even greater growth to come in the future.